Shiseido Fino Premium Touch Shampoo -550ml

Shiseido Fino Premium Touch Shampoo 

The everyday wash behind Japan's cult Fino treatment ritual

Fino Premium Touch Shampoo is the first step of the beloved Fino routine, a rich lather that lifts away oil, product build-up and styling residue while still leaving the hair feeling soft rather than stripped. Rinse it out and the lengths already feel smoother and easier to comb, ready for the mask or oil to do the rest.

Like the rest of the line, it draws on the brand's signature royal jelly extract alongside conditioning agents chosen for hair left dry and rough by colouring, heat styling and daily washing.

Product Benefits

✦ Gentle but thorough cleansing: clears build-up and excess oil without leaving hair squeaky and tight.

✦ Smoother from the wash: lengths feel softer and less tangled straight out of the shower.

✦ Moisture for dry hair: helps counter the roughness caused by heat tools and colouring.

✦ Rich, dense lather: spreads easily through long or thick hair.

✦ Perfect partner to the Fino mask and oil: designed as the opening step of the full Premium Touch routine.

✦ Generous 550ml bottle: a long-lasting size for daily washing.

Suitable Skin Types

Dry and rough hair: a softer daily cleanse for hair that feels stripped by ordinary shampoos.

Damaged and colour-treated hair: gentle enough for lengths stressed by bleaching and colouring.

Frizzy or unruly hair: helps smooth the surface from the first step of the routine.

Normal hair: suitable as an everyday shampoo for a soft, well-groomed finish.

Areas It Is Particularly Suitable For

Scalp and roots for cleansing, with the lather carried lightly down the lengths. Pair with the Fino hair mask or hair oil for the ends.

Brand: Shiseido Fino | Product Type: Shampoo | Size: 550 ml | Country of origin: Japan | Highlighted in product name: Premium Touch | Full ingredients: refer to packaging.