Shiseido Fino Premium Touch Penetrating Essence Hair Mask 230g

The cult Japanese treatment that turns dry hair silky in minutes

Fino Premium Touch is one of Japan's best-loved hair masks, a rich jar treatment that melts into damaged lengths and leaves hair feeling dense, smooth and glossy after a single use. The texture is thick and buttery, spreading easily from mid-length to ends and rinsing out clean without weighing hair down.

Its reputation rests on a concentrated beauty-essence formula led by royal jelly extract, working alongside conditioning and moisturising agents that target the dryness, roughness and brittleness left behind by heat styling and colouring.

Product Benefits

✦ Deep repair for damaged hair: a concentrated treatment aimed at lengths stressed by colouring, bleaching and daily heat.

✦ Salon-soft finish at home: hair feels noticeably smoother and denser from the first use.

✦ Intense moisture: helps replenish dry, rough lengths and ends.

✦ Silky shine: leaves a glossy, well-groomed look without a heavy or greasy feel.

✦ Easier styling: smoother strands mean less tangling and easier detangling after washing.

✦ Generous 230g jar: enough for a long run of weekly treatments.

Suitable Skin Types

Dry and dehydrated hair: ideal for lengths that feel rough, straw-like or thirsty.

Damaged and colour-treated hair: a strong choice after bleaching, colouring or frequent heat styling.

Frizzy or unruly hair: helps smooth the surface for a sleeker, more manageable finish.

Fine hair: usable when applied sparingly from mid-length to ends and rinsed thoroughly.

Areas It Is Particularly Suitable For

Mid-lengths and ends, especially split, brittle or over-processed sections. Avoid applying directly to the scalp and roots.

Brand: Shiseido Fino | Product Type: Hair Mask | Size: 230 g | Country of origin: Japan | Highlighted in product name: Premium Touch Penetrating Essence | Full ingredients: refer to packaging.